BRAC’s Radio Play Labs deliver remote, playful learning experiences for children ages three to six in Uganda to support their development of critical cognitive and social skills. Based on BRAC’s flagship early childhood development (ECD) Play Lab model, the radio adaptation equips parents and caregivers with the tools and information to support their children through remote learning experiences, with a focus on interactive activities related to literacy and numeracy, storytelling, positive parenting, stimulation, and well-being, among other areas.
A recent study of BRAC’s Radio Play Lab model in Uganda has revealed that nudge-based interventions are an effective tool to increase listenership and caregiver engagement. This study represents the first RCT conducted to assess the effectiveness of nudge-based interventions in enhancing listenership of an ECD radio program in Uganda.
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